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research
40% of alphas have used a tablet before they turn 6.
believe there's value in being themselves. 2
Over 30% of alphas want a career that creates a positive impact on the world.2
Only 15% of Gen Z future career choices creates positive impact in the world around them.
75% of
Alphas
Would rather go outside, exercise, or use their technology less when asked about managing their mental health. 3
style trends
The most informed consumer uses the breadth of the internet to curate look and feeling from a romanticized period. Then in the physical world they pride themselves in collecting pieces of clothing that reference they're particular vision of a perfect world.
on dna
nothing is more authentic to On than the clouds.
Cloudsurfer
Design an On with prominent details and a personal touch, while still being authentically On.
Ideation
Ribbon detail comes from off-cut fabric and is 100% unique to each pair
10 yards. Away
10 feet away
Final Design
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