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style trends
The most informed consumer uses the breadth of the internet to curate look and feeling from a romanticized period. Then in the physical world they pride themselves in collecting pieces of clothing that reference they're particular vision of a perfect world.
on dna
nothing is more authentic to On than the clouds.
Cloudsurfer
Design an On with prominent details and a personal touch, while still being authentically On.
Ideation
Ribbon detail comes from off-cut fabric and is 100% unique to each pair
10 yards. Away
10 feet away
Final Design
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